Phonetically speaking, the name Kush “fits” the style of music perfectly—which has been known to put its listeners into a decidedly “Kush-y” state of mind. Kush causes fans to say things like: “I’ve got a Kush Krush! When/where are you guys playing next?”, “Fantastic driving music! Except that I was so into the Kush consciousness that I missed my turn-off!!”, “We were in Mexico on a holiday – hot, tired and hungry—when Kush came on over the PA system on the ferry and it instantly put usin a really GOOD MOOD! I HAD to track down your music!”, “I feel like I’m at a sophisticated raveparty for grown-ups!”.